Who are the key players in Global Digital Air Fryer industry?

The top five players in the Global Digital Air Fryer industry include Philips, Ninja (SharkNinja), COSORI, Instant Brands, and Breville. These companies lead the market through innovation, extensive distribution networks, and robust marketing strategies, continually upgrading their air fryer technology to cater to rising health-conscious consumers worldwide.

What is the Global Digital Air Fryer growth?

The Global Digital Air Fryer market has witnessed significant growth, with a CAGR exceeding 7% from 2020 to 2023. Philips, for instance, reported strong double-digit sales growth in their kitchen appliances segment, driven by surging demand for convenient, oil-free cooking solutions in developed and emerging markets alike.

Which segment accounted for the largest Global Digital Air Fryer share?

The household segment dominates the application share in the Global Digital Air Fryer market, accounting for over 70%. Increased focus on home cooking, healthy eating, and easy-to-use appliances has propelled domestic adoption, especially during the COVID-19 pandemic when at-home food preparation became more prevalent.

What are the factors driving the Global Digital Air Fryer?

Major drivers include increasing health awareness and the desire for low-oil cooking methods. Companies like COSORI highlight easy-to-use smart controls and rapid cooking times, addressing consumer demand for convenience, versatility, and healthier alternatives to traditional frying.

Which type accounted for the largest Global Digital Air Fryer share?

The basket-type digital air fryer segment accounted for the largest market share. This design offers user-friendly operation, space efficiency, and uniform cooking, making it especially popular among households seeking a compact and easy-to-clean appliance for daily meal preparation.

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Global Digital Air Fryer Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)

Name: Global Digital Air Fryer
Brand: Bussiness Insights

Global Digital Air Fryer Market: by Type (Basket-type, Oven-type, Paddle-type, Dual-zone, Analog-digital combo, Others), Application (Residential, Commercial, Hotels & Restaurants, Catering Services, Cafes & Quick Service Restaurants, Others), Distribution Channels (Online, Offline, Supermarkets/Hypermarkets, Specialty Stores, Retail Stores, Others), Technology (Rapid Air Technology, TurboStar Technology, Smart Wi-Fi Enabled, Manual, Others), Organization Size (Small, Medium, Large) and By Global Historical & Forecast Period (2020-2035) Comprehensive Study 2025

Last Updated: 27-07-2025 | Format: PDF | Report ID:12850 | Author: Abhishek

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Global Digital Air Fryer Market Overview 2025-2035

The Global Digital Air Fryer Market is experiencing robust expansion, fueled by increasing consumer demand for healthy cooking solutions and technology-driven kitchen appliances. Digital air fryers utilize rapid air technology to prepare crispy foods with minimal oil, appealing to health-conscious individuals globally. In 2025, the market value is projected to exceed USD 3,250 Million, with strong growth anticipated through 2035. Key segments include product type, applications in residential and commercial settings, and innovations such as Wi-Fi enabled features. E-commerce channels and product advancements further accelerate market growth.

Latest Market Dynamics

Key Drivers

Rising health awareness and consumer shift towards low-oil cooking drive air fryer demand; Philips, for instance, launched a new Rapid Air Technology model in 2025 to address this trend.

Growth in e-commerce and online retail platforms, as evidenced by Ninja (SharkNinja) expanding its global online distribution network in 2025, making air fryers more accessible.

Integration of smart features such as Wi-Fi connectivity and app control, with COSORI introducing its smart Wi-Fi air fryer series in 2025, catering to tech-savvy households.
Development of multi-functional ovens and dual-zone fryers, led by Instant Brands launching a combined oven-type digital air fryer early in 2025.

Key Opportunities

Expansion into emerging markets like India and Southeast Asia, with GoWISE USA partnering with APAC e-commerce leaders in January 2025.
Partnerships with quick-service restaurant chains; Breville collaborated with international QSR brands in June 2024 for specialized commercial air fryers.

High initial costs for advanced digital air fryers may restrict adoption in price-sensitive regions; De’Longhi reported slower penetration in parts of Africa in Q1 2025.
Competition from traditional ovens and microwave appliances, with Tefal addressing substitution risks through unique paddle-type innovations.

Limited consumer awareness in developing regions, highlighted by Dash's market survey in parts of Africa and South America from March 2025.
Supply chain disruptions affecting raw material procurement, as Black+Decker experienced delays in Q2 2025 impacting manufacturing cycles.

Global Digital Air Fryer Market Share by Type, 2025

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In 2025, basket-type digital air fryers hold the largest share of the global market, favored for their straightforward usage and affordability. Oven-type models are increasingly popular among large households and commercial kitchens due to their higher capacity and multifunctional features. Dual-zone and paddle-type variants, though smaller by market share, are gaining traction among advanced users seeking innovative cooking methods.

Global Digital Air Fryer Market Share by Application, 2025

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The residential segment dominates digital air fryer application in 2025, accounting for over half the global market as consumers increasingly adopt air fryers for healthier home cooking. Commercial usage, which includes hotels, restaurants, and catering services, constitutes a significant portion due to growing demand in food service industries. The quick service restaurant (QSR) sub-segment is particularly noteworthy for driving commercial adoption.

Global Digital Air Fryer Market Revenue (USD Million), 2020-2035

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Global digital air fryer market revenues have shown steady growth from 2020, reaching an estimated USD 3,250 Million in 2025 and projected to climb to over USD 7,800 Million by 2035. Factors such as increased health consciousness, product innovations, and greater availability through online channels have driven consistent year-over-year revenue gains over the period.

Global Digital Air Fryer Market YOY (%), 2020-2035

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Year-on-year growth rates for the digital air fryer market remain robust, peaking around 15% in the early years as the segment gained momentum post-pandemic and stabilizing between 8-10% toward 2035 as the market matures and competition intensifies.

Global Digital Air Fryer Market Share by Region, 2025

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North America leads the global digital air fryer market in 2025, attributed to high health awareness and advanced retail distribution. APAC is the fastest-growing region, driven by urbanization and rising disposable incomes. Europe occupies a solid share, benefitting from established markets in Germany, UK, and France, as well as growing culinary trends.

Global Digital Air Fryer Market Players Share, 2025

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Philips retains a leadership position in the digital air fryer market in 2025, holding the largest individual market share, followed by Ninja (SharkNinja) and Instant Brands. Other players including Breville, Tefal, and COSORI continue to innovate aggressively, further intensifying competition and driving consumer-centric product development.

Global Digital Air Fryer Market Buyers Share, 2025

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Home users represent the largest buyer group in the digital air fryer market, accounting for well over half the total volume in 2025. Food service providers, including restaurants and quick service chains, form the second largest buyer segment. Lastly, there is a steady rise in institutional buyers such as hotels, resorts, and catering services.

Metrics	Details
Years	2020-2035
Base Year	2025
Market Size	Revenue (USD Million)
Regions	North America, Europe, Asia-Pacific, South America, Middle East, Africa
Segments	By Type (Basket-type, Oven-type, Paddle-type, Dual-zone, Analog-digital combo, Others); By Application (Residential, Commercial, Hotels & Restaurants, Catering Services, Cafes & Quick Service Restaurants, Others)
Players	Philips, Ninja (SharkNinja), Instant Brands, COSORI, Black+Decker, Tefal, Breville, Cuisinart, GoWISE USA, Chefman, Hamilton Beach, Proscenic, Dash, De’Longhi, Others

Key Recent Developments

June 2024: COSORI launches its Smart Wi-Fi enabled Dual-zone Air Fryer targeting North America and Europe.
July 2024: GoWISE USA announces partnership with Flipkart to penetrate Indian and Southeast Asian markets.
August 2024: Breville expands B2B air fryer offerings for global QSR chains in collaboration with Yum! Brands.
September 2024: Ninja (SharkNinja) rolls out customizable air fryer color options for Gen Z consumers via Amazon.
October 2024: Philips introduces energy-efficient Rapid Air Technology air fryer targeting eco-conscious households.

Frequently Asked Questions

About the Author

Abhishek

Senior Market Research Analyst

Abhishek is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Consumers Goods. Abhishek brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Abhishek has helped organizations translate data into actionable growth strategies.

Consumers GoodsMarket ResearchIndustry AnalysisStrategic Consulting

Key Questions Answered

»What is the market size and growth rate of the global and regional market by various segments?
»What is the market size and growth rate of the market for selective countries?
»Which region or sub-segment is expected to drive the market in the forecast period?
»What factors are estimated to drive and restrain the market growth?
»What are the key technological and market trends shaping the market?
»What are the key opportunities in the market?
»What are the key companies operating in the market?
»Which company accounted for the highest market share?

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Global Digital Air Fryer Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)

Global Digital Air Fryer Market Overview 2025-2035

Latest Market Dynamics

Key Drivers

Key Trends

Key Opportunities

Key Challenges

Key Restraints

Global Digital Air Fryer Market Share by Type, 2025

Global Digital Air Fryer Market Share by Application, 2025

Global Digital Air Fryer Market Revenue (USD Million), 2020-2035

Global Digital Air Fryer Market YOY (%), 2020-2035

Global Digital Air Fryer Market Share by Region, 2025

Global Digital Air Fryer Market Players Share, 2025

Global Digital Air Fryer Market Buyers Share, 2025

Study Coverage

Key Recent Developments

Frequently Asked Questions

About the Author

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