North America Energy Efficient Motor Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)
North America Energy Efficient Motor Market: by Type (IE1, IE2, IE3, IE4, IE5, Others), Application (HVAC, Pumps, Fans, Compressors, Refrigeration, Material Handling, Others), Distribution Channels (Direct Sales, Distributors, Online, Third-party, Retail, Others), Technology (AC Motors, DC Motors, Synchronous Motors, Asynchronous Motors, Switched Reluctance, Others), Organization Size (Small, Medium, Large) and By North America Historical & Forecast Period (2020-2035) Comprehensive Study 2025
Last Updated: 23-07-2025 | Format: PDF | Report ID:10610 | Author: Sophia
North America Energy Efficient Motor Market (2025-2035)
The North America energy efficient motor market is poised for robust growth through 2035, driven by increasing regulatory mandates, demand for cost reduction, and heightened sustainability goals across industries. The market covers segments such as motor type (IE1 to IE5), diverse applications (HVAC, pumps, fans, compressors, etc.), distribution channels, and organization size. Major industry players are investing in advanced motor technologies and expanding product portfolios to cater to sectors prioritizing energy savings and reduced carbon footprint. Continuous innovation and strategic partnerships remain critical for market expansion.
Latest Market Dynamics
Key Drivers
Stringent Government Regulations: The implementation of energy efficiency standards (such as US DOE regulations and Canada's NRCan standards) mandates the adoption of energy efficient motors across industrial and commercial sectors. For example,
reported increased demand from US manufacturers following the update in federal motor efficiency requirements in 2024.
Cost Savings on Energy Consumption: Organizations aim to reduce operational expenditures through reduced energy consumption. ABB Ltd. recently introduced motors with IE4 efficiency, reporting up to 20% lower power usage in food processing plants across North America.
Key Trends
Adoption of Smart and Connected Motors: Integration of IoT and AI for real-time monitoring and predictive maintenance is accelerating. Schneider Electric launched smart drive solutions in May 2024, enabling remote diagnostics and significant efficiency improvements.
Replacement of Traditional Motors: There is a substantial shift toward retrofitting legacy systems with high-efficiency motors to comply with new standards. WEG Industries’ retrofit solutions are seeing rapid uptake in building infrastructure upgrades, especially in the US and Canada.
Key Opportunities
Growth in Industrial Automation: Automation trends in manufacturing and logistics are fueling demand for high-efficiency motors. In June 2024, Rockwell Automation expanded its portfolio to support smart factories, citing growing demand in automotive supply chains.
Government Incentives and Funding Programs: Financial support for green upgrades is acting as a catalyst. In July 2024, the US government announced increased incentive rebates for large facilities upgrading to premium energy-efficient motors, resulting in a spike in orders for Regal Rexnord Corporation.
Key Challenges
High Upfront Costs: Despite long-term savings, the initial investment for high-efficiency motors is a barrier for small enterprises. Mitsubishi Electric reported that SMEs cite finance as a key issue for IE4/IE5 adoption, stalling some retrofit projects.
Lack of Awareness and Technical Expertise: Some sectors lack adequate knowledge of the benefits or face implementation barriers. According to a May 2024 study by Johnson Electric Holdings, 36% of small North American facilities are not fully utilizing available efficiency technologies.
Key Restraints
Availability of Low-cost Alternatives: Lower-priced imports and gray market products continue to challenge premium energy efficient motor uptake. Nidec Corporation flagged increased competition from Asian suppliers in its June 2024 quarterly report.
Technical Compatibility Issues: Integrating new energy efficient motors with existing legacy systems can be complex. Toshiba Corporation highlighted in June 2024 that older plants in Mexico and Canada are facing significant integration challenges.
North America Energy Efficient Motor Market Share, By Type, 2025 (%)
The market share analysis by motor type reveals a dominant position for IE3 and IE4 motors in North America for 2025, together accounting for more than half of the market. This is propelled by evolving energy efficiency regulations and strong replacement demand from industrial and commercial sectors increasingly prioritizing long-term savings. IE4 motors, while commanding higher upfront cost, are rapidly gaining in popularity due to their superior performance and alignment with future regulatory trends. IE5 and specialty designs are projected to see strong growth as premium efficiency requirements tighten over time.
North America Energy Efficient Motor Market Share, By Application, 2025 (%)
By application, the HVAC segment holds the largest market share in North America for 2025, reflecting growing energy efficiency efforts in commercial and institutional buildings. Pumps and compressors follow closely, underpinned by high energy demands in industrial processes and infrastructure projects. The adoption of efficient motors in refrigeration and material handling systems is rising, but at a steadier pace, as capital-intensive industries seek gradual upgrades. Enhanced energy codes and sustainability targets continue to reshape application priorities across major industries.
North America Energy Efficient Motor Market Revenue (USD Million), 2020-2035
North America’s energy efficient motor market is set for significant expansion, rising from USD 1,520 Million in 2020 to USD 4,800 Million by 2035. This growth trajectory is underpinned by regulatory action, persistent modernization of industrial assets, and widespread investment in sustainability. The market showed a CAGR of 8.1% over the forecast period, with a sharp upturn expected post-2025 as incentive programs and energy transition mandates become more widespread. The sustained focus on decarbonization across heavy industries and commercial infrastructure is further accelerating demand.
North America Energy Efficient Motor Market YOY Growth (%), 2020-2035
Year-over-year growth rates for the North America energy efficient motor market demonstrate sustained momentum, with the most notable annual increases projected between 2024 and 2027. The YOY rate is set at 7.2% for 2025, peaking at 9.4% during 2027, before stabilizing around 6% as adoption matures and market penetration deepens. Growth is catalyzed by technological innovation, retrofit initiatives, and policy-driven replacement cycles across industries, ensuring a robust cumulative expansion over the next decade.
North America Energy Efficient Motor Market Share, By Region, 2025 (%)
The United States commands the largest share of the North America energy efficient motor market in 2025, accounting for 64% of total value due to advanced manufacturing, early regulatory adoption, and extensive infrastructure investments. Canada follows with 23%, benefitting from stringent efficiency mandates in public and private sectors. Mexico holds a 13% share, with rising adoption fueled by new industrial investments and gradual policy enforcement. The share distribution underscores the varying pace of regulatory and technological adoption across the continent.
North America Energy Efficient Motor Market Share, By Company, 2025 (%)
Market share among top players is notably concentrated, with ABB Ltd. holding the lead at 18%, followed by Siemens AG (15%) and Regal Rexnord (12%). These firms achieve dominance through broad product offerings, extensive distribution, and ongoing investment in innovation. WEG Industries and Schneider Electric each command significant positions due to specialized solutions for industrial and building applications. Niche and regional players, though smaller in share collectively, provide vital customization and support for diverse industry needs.
North America Energy Efficient Motor Market Share, By Buyer, 2025 (%)
Industrial buyers represent the largest segment in North America’s energy efficient motor market, at 54%, reflecting the heavy usage in manufacturing, oil & gas, and processing sectors. The commercial segment, including HVAC/refrigeration in retail and office developments, follows with 27%. The remainder (19%) is attributed to small business, public infrastructure, and specialty applications. This distribution showcases the deep integration of high-efficiency motors across both heavy duty and everyday operational contexts.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
North America (US, Canada, Mexico)
Segments
By Type (IE1, IE2, IE3, IE4, IE5, Others), By Application (HVAC, Pumps, Fans, Compressors, Refrigeration, Material Handling, Others), By Distribution Channels (Direct Sales, Distributors, Online, Third-party, Retail, Others), By Technology (AC Motors, DC Motors, Synchronous Motors, Asynchronous Motors, Switched Reluctance, Others), By Organization Size (Small, Medium, Large)
June 2024: Siemens AG launched a new series of smart energy efficient motors integrated with IoT analytics for manufacturing in North America.
July 2024: ABB Ltd. secured a multi-million dollar HVAC project in Canada for government buildings using the latest IE4 motors.
August 2024: Schneider Electric introduced EcoStruxure Energy Efficient Motor Suite across US and Mexico markets, focused on smart buildings.
August 2024: Regal Rexnord expanded its North American manufacturing facility to support the surging demand for IE4/IE5 motors.
September 2024: WEG Industries signed a partnership to supply high-efficiency motors for major logistics warehouses in Mexico.
Frequently Asked Questions
About the Author
Sophia
Lead Industry Analyst
Sophia is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Energy & Power. Sophia brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Sophia has helped organizations translate data into actionable growth strategies.
Energy & PowerMarket ResearchIndustry AnalysisStrategic Consulting
Key Questions Answered
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