US Gift Packaging Size & Share Analysis - Growth Trends and Forecast (2026 - 2035)
US Gift Packaging Market: by Type (Gift Boxes, Gift Wraps, Gift Bags, Ribbons & Bows, Containers, Wrapping Accessories) Application (Personal, Corporate, Retail, Events & Celebrations, Online Gifting, Others), Distribution Channels (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Gift Shops, Departmental Stores, Others), Technology (Conventional, Digital Printing, Hot Stamping, Embossing, UV Coating, Lamination), Organization Size (Small, Medium, Large) and By US Historical & Forecast Period (2020-2035) Comprehensive Study 2025
Last Updated: 11-09-2025 | Format: PDF | Report ID:20912 | Author: Manisha C
The US gift packaging market encompasses a range of products including gift boxes, wraps, bags, ribbons, containers, and wrapping accessories catering to personal, corporate, retail, and event-based applications. The market is expected to experience sustained growth due to evolving gifting trends, a surge in e-commerce, and increasing consumer demand for premium and sustainable packaging solutions. Driven by technological advancements such as digital printing and eco-friendly material innovations, the sector is witnessing diversification in design, functionality, and distribution channels. Online retail and specialty stores are transforming the supply landscape, while the focus on personalized and experiential gifting experiences is becoming pivotal for market players.
Latest Market Dynamics
Key Drivers
Rising demand for sustainable packaging: Increasing consumer awareness about environmental concerns and regulatory pressure have driven brands like Hallmark Cards, Inc. and Smurfit Kappa Group
to introduce eco-friendly, recyclable, and biodegradable gift packaging lines in 2024-2025.
Growth in e-commerce and online gifting: Companies such as American Greetings Corporation are benefiting from the surge in online gifting, leading to greater demand for convenient, durable, and visually appealing gift packaging optimized for shipping and doorstep delivery.
Key Trends
Personalization and customization: The trend towards personalized gift wrapping, such as IG Design Group’s custom print offerings, has gained significant traction in 2025, enhancing gifting experiences and customer engagement.
Premium packaging aesthetics: Increased consumer preference for luxury and aesthetically appealing packaging is driving companies like Mondi Group to invest in advanced finishing technologies such as hot stamping and embossing.
Key Opportunities
Innovation in eco-friendly materials: Companies like Seaman Paper Company are exploring new biodegradable substrates, which aligns with retailer and consumer demand and opens up new markets within the sustainable gift packaging space.
Expansion of digital distribution: The expansion of digital printing capabilities and augmented reality packaging experiences, as pursued by Huhtamaki Group, present growth opportunities in interactive and branded gifting.
Key Challenges
Supply chain disruptions: Ongoing logistical constraints, particularly for imported specialty papers and decorative items, present a challenge for companies like DS Smith Plc to maintain consistent inventory levels.
Cost inflation of raw materials: Rising paper and resin costs are squeezing margins for suppliers such as International Paper Company, necessitating efficiency improvements or selective price increases.
Key Restraints
Stringent environmental regulations: Increasing regulatory scrutiny over single-use plastics and non-biodegradable packaging has pressured companies like Graphic Packaging International to accelerate sustainability transitions, impacting product lines and profit margins.
Market fragmentation and competition: The abundance of small and medium players has intensified price competition, making it challenging for larger firms like Sonoco Products Company to sustain share and profitability in low-margin segments.
In 2025, gift boxes remain the dominant product segment within the US gift packaging market, driven by increased demand across corporate gifting, seasonal holidays, and luxury retail. Gift wraps and bags also hold substantial market shares, catering to a broad consumer base seeking both convenience and visual appeal. Ribbons, bows, containers, and wrapping accessories constitute niche but growing categories, propelled by enhanced decorative trends and experiential unboxing experiences. The overall segmentation reflects both functional and aesthetic priorities, balancing sustainability and intricate design for various occasions.
US Gift Packaging Market Share by Application (2025)
The application landscape in 2025 reveals that personal gifting remains the primary market driver, accounting for the highest share as consumers increasingly celebrate seasonal and life events with curated packaging. Corporate and retail segments also contribute significantly, supported by branded gifting programs and in-store promotions. Events, celebrations, and the fast-growing online gifting segment benefit from digital transformation and the proliferation of on-demand, direct-shipping solutions. This segmentation highlights the ongoing transition from traditional to innovative, event-driven gift packaging strategies.
Market revenue for the US gift packaging sector is forecast to witness a healthy compound annual growth rate over the period 2020-2035. The market size, estimated at $5,420 million in 2025, is projected to increase steadily owing to the rise of e-commerce gifting, personalized packaging demand, and sustainability-driven innovation. Key growth spurts coincide with major festive periods and the scaling up of online retail, supported by the rapid adoption of digital printing and advanced finishing technologies.
Year-over-year (YOY) growth for the US gift packaging market is anticipated to remain consistent with minor fluctuations, reflecting seasonal consumer patterns and macroeconomic factors. In 2025, YOY growth is pegged at 5.9%, supported by innovations in eco-friendly materials, premium packaging, and expanding digital offerings. Growth rates are expected to moderate slightly post-2028, as the industry matures but remain above pre-pandemic levels due to ongoing demand from both B2C and B2B segments.
Regional segmentation highlights that the Southeast and West Coast of the US capture the largest shares, driven by dense populations, corporate hubs, and high retail activity. The Midwest and Northeast also show robust participation, bolstered by traditional gifting cultures and the presence of major packaging suppliers. Other regions account for a smaller but growing share, reflecting expanding e-commerce penetration and lifestyle-driven gifting across the country.
Market share analysis indicates that Hallmark Cards, Inc. and American Greetings Corporation collectively command a significant portion of the US gift packaging market in 2025. Other notable players include IG Design Group, Smurfit Kappa Group, Mondi Group, and WestRock Company, all of whom are expanding product offerings and distribution channels. Fragmentation among medium and small players contributes to a competitive and dynamic market landscape, fostering continuous product innovation.
In 2025, individual consumers dominate the buyer landscape, especially in the personal and online gifting segments. Corporate and retail buyers represent substantial shares due to recurring promotional campaigns, branded gifting, and bulk orders. The shifting preferences of millennials and Gen Z, particularly towards sustainability and customization, are influencing supplier strategies and product development across all buyer segments.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
5420
Regions
Southeast, West Coast, Midwest, Northeast, Others
Segments
Gift Boxes, Gift Wraps, Gift Bags, Ribbons & Bows, Containers, Wrapping Accessories, Personal, Corporate, Retail, Events & Celebrations, Online Gifting, Others
June 2024 – Hallmark Cards, Inc. launched a new eco-friendly gift wrap collection made from 100% recycled materials, targeting environmentally conscious consumers.
July 2024 – IG Design Group announced the expansion of its US operations with a new advanced digital printing facility in Georgia to enhance personalized gift packaging production.
August 2024 – American Greetings Corporation entered into a partnership with a leading online marketplace to provide exclusive, customizable gift packaging for direct-to-door delivery.
September 2024 – Smurfit Kappa Group invested $15 million in sustainable packaging technology upgrades at its Texas plant to increase recyclable product capacity.
October 2024 – Mondi Group unveiled a portfolio of compostable luxury gift bags and containers aimed at premium retail and corporate gifting channels.
Frequently Asked Questions
About the Author
Manisha C
Lead Industry Analyst
Manisha C is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Packaging. Manisha C brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Manisha C has helped organizations translate data into actionable growth strategies.
