US Hospitality Market Comprehensive Study 2025 to 2035
The US hospitality market encompasses hotels, resorts, restaurants, spas, service apartments, and motels, catering to business, leisure, transportation, food & beverage, entertainment, and tourism applications. The market is segmented by technology adoption, distribution channels, and organization size. In 2025, the market is projected to see robust growth driven by digital transformation, evolving consumer preferences, and increased demand for personalized experiences. The adoption of AI, IoT, and property management systems is enhancing operational efficiencies and customer service. Major players are expanding both digitally and physically to capture larger customer bases, facing both regulatory challenges and emerging opportunities in sustainable and experiential offerings.
Latest Market Dynamics
Key Drivers
Digital transformation with increased adoption of AI, IoT, and cloud-based property management systems. For instance, Marriott International
has announced investments in advanced guest service technologies in 2024.
Strong rebound in leisure and business travel post-pandemic, driven by pent-up demand and increased domestic tourism. Hilton Worldwide reported record revenue growth in early 2025 due to a surge in both corporate and leisure bookings.
Key Trends
Contactless technology and self-service solutions are seeing rapid adoption, with Hyatt Hotels Corporation deploying mobile check-in and digital key solutions across its US properties.
Sustainability initiatives and eco-friendly operations are in greater demand, with InterContinental Hotels Group (IHG) expanding energy-efficient operations and partnership with green solution providers in 2025.
Key Opportunities
Expansion in secondary cities and underserved markets; Wyndham Hotels & Resorts announced plans to open 25 new properties in tier-2 and tier-3 US cities by late 2025.
Integration of loyalty programs and personalized guest experiences through big data; Choice Hotels International enhanced its loyalty program with AI-based recommendations in May 2025.
Key Challenges
Persistent labor shortages and high employee turnover, as reported by Best Western Hotels & Resorts in their Q1 2025 report.
Regulatory compliance complexities, especially in data privacy and safety standards, impacting operators like MGM Resorts International following increased state-level legislation in 2024.
Key Restraints
Rising operational costs, including wages, utilities, and supplies, are impacting operating margins, highlighted in Loews Hotels' Q2 2025 earnings call.
Threat of economic downturn and inflation leading to cautious consumer spending, as flagged by Host Hotels & Resorts in its 2025 annual outlook.
In 2025, Hotels command the largest share of the US hospitality market, comprising 34% of the sector. Restaurants follow closely with 28%, reflecting the ongoing demand for food and beverage experiences. Resorts and spas account for 14% and 8% respectively, benefiting from the resurgence in leisure and wellness travel. Service apartments and motels, at 10% and 6%, cater to business travelers and budget-conscious guests. This distribution highlights how traditional hospitality offerings, like hotels, continue to dominate, but niche and alternative accommodations are steadily gaining market traction, driven by shifts in traveler preferences and growth in extended-stay and wellness tourism.
US Hospitality Market Share (%) By Application, 2025
Business travel continues to be the largest segment, accounting for 32% of total applications, owing to the recovery in corporate mobility and the rise of hybrid work-related travel in 2025. Leisure travel is closely behind at 30%, reflecting strong consumer spending on vacations and experiential journeys. Food & Beverage accounts for 15%, as restaurants and in-hotel dining remain popular. Entertainment, transportation, and tourism make up the balance with 9%, 8%, and 6% respectively, showcasing the market’s diversification. These shares confirm the growing multipurpose nature of hospitality services, combining work, leisure, and lifestyle elements under single umbrella offerings.
US Hospitality Market Revenue (USD Million), 2020-2035
The US hospitality market has demonstrated remarkable resilience, with revenue recovering to 472,000 Million USD in 2025, up from 368,000 Million USD in 2021. The sector is forecasted to reach 678,000 Million USD by 2035, fueled by technology integration, demand for experiential travel, and expanded service portfolios. The consistent year-on-year growth reflects improved consumer confidence, digital transformation in operations, and increasing demand across both business and leisure segments. The upward trajectory in revenue affirms the industry’s robust fundamentals and dynamic response to changing market conditions.
US Hospitality Market Year-on-Year Growth (%), 2020-2035
Year-on-year (YoY) growth for the US hospitality market re-entered positive territory post-2021, following pandemic-related declines. 2022 witnessed significant rebound with 6.25% growth, which accelerated to 10% in 2023 as travel resumed at scale. In 2025, YoY growth is at 3.5%, gradually stabilizing as the sector matures and demand patterns normalize. The period to 2035 anticipates steady growth in the 2–3% range, a testament to the market’s maturity, resilience, and adaptability to new trends and external shocks. This pattern demonstrates sustainable, long-term expansion.
The US hospitality market is led by the South region, capturing 39% share where states like Florida and Texas drive high tourism and business events. The West, including California and Nevada, accounts for 25%, propelled by major cities and robust entertainment industry. The Northeast contributes 22%, with New York and Boston being business and tourist hubs, while the Midwest makes up 14%, showcasing steady growth in secondary markets like Chicago and Minneapolis. This geographic dynamic highlights the importance of travel corridors, event-driven demand, and local economic diversity in shaping hospitality offerings across the country.
Marriott International holds the leading market share at 19%, leveraging a diversified portfolio and expansive loyalty programs. Hilton Worldwide follows with 15%, while Wyndham Hotels & Resorts holds 12%. Hyatt Hotels, IHG, and Choice Hotels round out the top segment with 8%, 7%, and 6%, respectively. The 'Others' category, including boutique and regional chains, collectively captures 33%. This competitive landscape indicates a healthy mix between global chains and agile independent operators, encouraging market innovation and diverse guest experiences.
In 2025, Corporate buyers constitute 29% of the US hospitality market, reflecting strong demand from business travel and event segments. Leisure travelers account for 44%, underscoring the rebound in family and experiential travel. Group bookings, including meetings and conventions, represent 12%, while Online Travel Agencies (OTA) contribute 15%, connecting varied consumer segments to hospitality providers. This distribution illustrates shifting market dynamics, where technology platforms play a critical role, while both business and individual travelers continue to drive expansion.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
472000
Regions
South, West, Northeast, Midwest
Segments
By Type (Hotels, Resorts, Restaurants, Spas, Service Apartments, Motels), By Application (Business, Leisure, Transportation, Food & Beverage, Entertainment, Tourism), By Technology (Property Management Systems, Booking Engines, Guest Service Apps, CRM, IoT Solutions, AI & Analytics), By Distribution Channels (Online, Offline, Travel Agents, Direct, Third Party, Corporate Sales), By Organization Size (Small, Medium, Large)
June 2024: Marriott International launched new AI-powered guest services platform across all US flagship properties.
July 2024: Hilton announced a $400 Million acquisition to strengthen its luxury resort presence in Hawaii.
August 2024: IHG partnered with a leading energy management firm to deploy IoT-driven sustainability solutions at over 250 US locations.
September 2024: Wyndham Hotels introduced an enhanced loyalty program using real-time guest analytics.
October 2024: MGM Resorts International implemented contactless payment and room service options chain-wide.
Frequently Asked Questions
About the Author
Ankita R
Lead Industry Analyst
Ankita R is a Lead Industry Analyst specializing in market research, industry analysis, and business consulting across Automotive & Transportation. Ankita R brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Ankita R has helped organizations translate data into actionable growth strategies.
