US Sugar Decorations & Inclusions Market 2025–2035 Outlook
The US Sugar Decorations & Inclusions Market is witnessing transformative trends driven by innovation in decoration types, surging demand across bakery and confectionery segments, and growing adoption of automated and edible printing technologies. As customers seek enhanced visual appeal and differentiated product experiences, market players are focusing on novel product launches and premiumization strategies. Growth is bolstered by expanding retail footprints and increasing social media influence on consumer bakery habits. Projected to grow at a healthy CAGR from 2025 to 2035, the sector is characterized by evolving dietary preferences, sustainability concerns, and digital transformation in retail and production channels.
Latest Market Dynamics
Key Drivers
Rising demand for visually appealing artisanal and premium bakery and confectionery items, fueled by consumers seeking Instagram-worthy treats. For example,
’s new range of colorful inclusions caters to this trend, expanding their product offerings in the US in 2024.
Advancements in automation and edible printing technologies enabling mass-customization for decorations, helping companies like Barry Callebaut streamline operations and address bulk and bespoke orders efficiently.
Key Trends
Eco-friendly and allergen-free decorations are gaining traction, with players like Dr. Oetker launching vegan, natural color inclusions in 2024 to capture health-conscious and sustainable consumer segments.
Personalization and limited-edition products, such as Wilton Brands’ themed sprinkle kits for holidays and occasions, are becoming more mainstream, boosting seasonal sales.
Key Opportunities
Expansion into online retail channels and direct-to-consumer ecommerce, highlighted by Pecan Deluxe Candy Company’s debut of its online platform in July 2024 to reach a national audience.
Collaborations with major QSR and cafe chains for signature product lines, as seen with Signature Brands’ partnership with major bakery chains for exclusive sprinkle mixes in June 2024.
Key Challenges
Intense price competition from imports and smaller local vendors challenges profitability for major brands, with brands like American Sprinkle Company announcing margin pressures in their Q2 2024 financials.
Maintaining product stability and quality, especially for innovative inclusions using natural colors/flavors, as reported by Cargill in its July 2024 R&D updates.
Key Restraints
Stringent food safety and additive regulations in the US limiting the range of permissible colors and additives, impacting launch timelines for multinationals like Puratos.
Rising raw material and logistics costs constraining production flexibility, as noted by Blendex Company during their June 2024 supply chain review.
In 2025, sprinkles remain the dominant product category, accounting for 38% of the market, followed by pearls and sequins. The enduring popularity of sprinkles is attributed to their widespread use in both retail and home baking, offering versatility and aesthetic enhancement. Pearls and sequins are preferred for premium cakes and desserts, reflecting a consumer shift towards differentiated, high-value items. Companies are also innovating within these segments, introducing unique shapes and healthier ingredients, appealing to the evolving preferences of both commercial and individual consumers. This competitive landscape indicates continued innovation and expansion across all type categories.
Bakery products constitute the largest share of sugar decorations and inclusions demand in 2025 at 45%, reflecting strong consumer preferences for visually enhanced cakes, pastries, and cupcakes. Confectionery applications hold 24%, supported by increasing use in chocolates and candies, while dairy and frozen desserts collectively contribute 18%. Beverage applications remain niche but are gradually expanding. The expanding home baking movement, amplified by social media trends, continues to bolster the bakery and confectionery segments. Market leaders are targeting diversified applications to broaden reach and mitigate seasonal demand fluctuations.
Between 2020 and 2035, the US Sugar Decorations & Inclusions Market is forecasted to expand significantly. Revenue was $890 million in 2020, grew to $1,050 million by 2025, and is projected to reach approximately $2,440 million by 2035. This sustained growth reflects increased health-conscious innovation, rising investments in production technology, and widening consumer base in home and commercial applications. The forecast also factors in new category introductions, broader distribution reach, and a shift towards online channels, ultimately supporting upward revenue trajectory through the next decade.
The Year-over-Year (YoY) market growth rate averaged 4.5% from 2020 to 2025, peaking at 7.5% during the 2026–2030 period as technological advancements and new product introductions accelerated adoption. The rate moderates to around 6% post-2030 as the market reaches higher saturation and competition intensifies. Strategic expansions into new segments and geographical areas, combined with e-commerce penetration, fuel these dynamic growth cycles. YoY fluctuations also reflect external factors, including raw material costs and evolving consumer trends.
In 2025, the South region holds the highest market share at 31%, driven by a strong presence of commercial bakeries and foodservice channels. The West, known for its artisanal bakeries and trendsetting cafes, captures 28%, while the Midwest and Northeast follow with 23% and 18% respectively. Regional product preferences and consumption patterns contribute to divergent growth rates. The South’s dominance arises from urban expansion and growing multicultural influences, while the West leads in premium and functional inclusions.
Barry Callebaut continues to lead with 17% market share in 2025, followed closely by Cargill (15%), Wilton Brands (10%), and Kerry Group (8%). Remaining shares are distributed among regional and niche providers. Barry Callebaut and Cargill benefit from their extensive distribution, broad product portfolios, and R&D investments, while Wilton Brands capitalizes on strong retail partnerships. Market share outlook suggests intensifying competition among top players, with increasing investments in product innovation, direct-to-consumer channels, and private label offerings.
In 2025, commercial bakeries represent the largest buyer group, accounting for 51% of sugar decorations & inclusions sales. Foodservice and QSRs follow at 24%, with specialty artisan shops and retail end-consumers representing 15% and 10% respectively. The commercial sector’s preference for consistent, customizable products explains its leading share. At the same time, the rise of home baking and direct-to-consumer ecommerce is fueling increased retail sales and creating new opportunities for brands and innovation.
Study Coverage
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
South, West, Midwest, Northeast
Segments
By Type (Sprinkles, Confetti, Sequins, Pearls, Shapes, Others); By Application (Bakery, Confectionery, Dairy, Frozen Desserts, Beverages, Others); By Technology (Handcrafted, Automated, Edible Printing, 3D Printing, Sugar Art, Others); By Distribution Channel (Online, Offline, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Others); By Organization Size (Small, Medium, Large)
July 2024: Pecan Deluxe Candy Company launched a direct-to-consumer ecommerce platform, expanding its reach for customized inclusions.
June 2024: Signature Brands entered a partnership with a leading US bakery chain to co-develop exclusive sprinkle mixes.
July 2024: Dr. Oetker unveiled a new vegan and allergen-free range of sugar inclusions for the North American market.
June 2024: Blendex Company initiated sustainability upgrades in its production facilities to meet new regulatory standards.
August 2024: Barry Callebaut invested in a new automated production line in Illinois for fast-growing shapes and pearl inclusions segment.
Frequently Asked Questions
About the Author
Lily
Senior Market Research Analyst
Lily is a Senior Market Research Analyst specializing in market research, industry analysis, and business consulting across Food and Beverages. Lily brings a commercially grounded perspective to sectors shaped by changing demand, innovation, and competitive dynamics, helping turn complex market trends into clear strategic insights for business decision-makers. With 10+ years of experience across research, analytics, and strategic advisory roles, Lily has helped organizations translate data into actionable growth strategies.
Food and BeveragesMarket ResearchIndustry AnalysisStrategic Consulting
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